One of the early movers in what was then the sunrise CRM industry, Epicenter was set-up in August 2000 by Vijay Rao, a first-generation entrepreneur and former CEO of AT&T in India and Escotel. He was backed by the Kalyani family, one of the leading industrial families of Western India.
By May 2002, when True North took a stake in the company, it was already one of the top five CRM companies in the country, with an exclusive focus on voice based collections. It had a tie up with NCO, one of the largest collection companies in the world. True North assisted in evaluating inorganic growth opportunities, worked with the management to exit non-profitable portfolios, and helped in internal restructuring and growth initiatives.
When True North divested its stake in February 2007, Epicenter continued to be known for its high-quality service. Due to various management challenges and an unwieldy Board structure at that time, Epicenter had not been able to scale up as per plan.